Every once in a while I stumble across a dreamy item that is designed by a new Israeli designer, or a brand that I didn't know about until that moments. Leading to an immediate crush which sometimes even develops into intense love.

The only problem is that when love strikes all of my anxieties begin to emerge, that I will probably experience a heartbreak because the same brand will not succeed in surviving the Israeli reality, after all it's not easy to be designer in Israel. The cost of production is very high, the diversity of fabrics is very poor, the lack of loyalty of customers, among many other difficulties makes it almost impossible to exist.